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Higher consumer confidence should boost holiday sales, too.
November 30, 2011
By: TOM BRANNA
Editor
Online sales for Cyber Monday, the first Monday following Thanksgiving, surged 22% to a record $1.25 billion, according to data from comScore Tuesday. What’s more, the number of digital transactions increased 15%, which surpassed industry estimates by nearly 50%. According to industry observers, the boost in Cyber Monday sales was due to an increase in the number of online shoppers, which rose to 10 million, as well as the average amount spent by each shopper—$125 million. More goo...
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